Product Management
Our brand of product management is catered toward early-stage companies. We are customer-obsessed, pragmatic, and embrace flexibility without recklessness. We meet your team where they are, use data over opinions, and leverage your domain expertise to find solutions that solve the most important problems first.
User Research
Scrappy is our middle name. We apply that to user research - we get the qualitative insights you need to uncover latent user needs that help you differentiate your product in the market. We also work with your engineers to install cheap (or free) tooling to give you in-app insights where needed.
Product Discovery /
Due Diligence
Minimize risks, eliminate bias, and validate your hypotheses before committing to a significant investment.
We talk to the market, and get to the answers to the questions we're all looking for:
Is the market ready to pay for a new solution? Why, and how much?
Sales Engineering
We help get sales over the finish line without mis-setting customer expectations, or making promises that your engineering team can't deliver. Lots of our clients bring us into the sales environment because of the confidence and competence we bring to the conversation.
Solution Design
We work collaboratively with your team and customers to create solutions that are ready for today’s challenges and tomorrow’s opportunities. We focus on simple, effective design and practical technology to make sure your product stands out and delivers delightful user experiences without engineering cost overruns.
Implementation Management
& Client Success
Minimize time to value, and help your customers see the value you provide: Client-facing project management that keeps a smile on their faces and NPS high. We are experts at properly-setting expectations with your customers, and establishing trust and long-term success so that they become your evangelists. We develop the reference customers and stories you'll need to make sales and grow business.
What to Expect
01
Initial Engagement
During our initial engagement (typically two weeks), we meet with your team, dig in, and get an understanding of your organization's challenges.
Many of our clients are surprised by how much value is delivered in these first two weeks – the presence of a product leader who has been in those situations and is simply asking questions can be profoundly impactful.
02
Action Plan
At the end of the initial engagement, we share what we've learned in a formal presentation. This presentation contains an action plan that meets your team where they are, and focuses on the outcomes you need to achieve.
03
Contracting
Our goal at this point is for you to be comfortable with our style of working, and our involvement with your team, and the value we will bring. We draft a contract that outlines our relationship moving forward, along with hours and rates.
Who we love to work with
Our best clients are venture-backed early-stage SaaS startups facing some challenges or pressure – sometimes lack of sales, and sometimes too many sales. Sometimes, it's just a matter of bringing chaos to order.
Reach out to us to learn more about how we work, our product management principles, outcomes, and the types of companies and founders we've worked with.
Does Tidal provide engineering services?
Yes. We partner closely with select engineering services organizations, and fully-manage the relationship and resources provided. Contact us if you'd like to understand a bit more about how this works.